Your Ultimate Guide to Choosing the Right Packaging for Your Product

The right packaging can make or break your product; we mean that literally as well as figuratively! The customer’s first impression won’t do your product any favors if the packaging is off-balance or off-design.

The right packaging plays a significant role in upping your product’s sales and the overall success of the brand. So it’s important to get every aspect right.

Here are a few tips for your product’s packaging, no matter how big or small it is.

Material of the Package

Choosing between plastic, glass, paper, cardboard, and many other options will exclusively depend on your product. A solid product will fit better in a rigid box, while a product that doesn’t need to be handled with extra care can survive in plastic packaging.

Size of the Package

If the ratio of the size of your product’s package and the size of the product itself isn’t balanced, you’re only wasting money on the extra package material, unless there’s a logical reason for doing so.

Design of the Package

A sturdy package design will not only help keep your product safe during transportation, but it will also add to your product’s overall value. Folding boxes are a great way for a customer to access the product immediately when checking it out—and they offer enough protection against any damage in case of accidental falls.

Packaging Budget

As we mentioned above, there’s no point in putting in extra money where it’s not needed. However, that doesn’t mean you can neglect important requirements that make a product look more appealing. Look for budget-friendly options that don’t compromise on quality, like amber glass jars for liquids such as oils or medicines.

Bonus Tips

Additionally, the transportation, shelf-life, and graphic design of the package should also be kept in mind. Use fine printing with glossy finish for products with longer shelf-lives so they don’t look old after a while. Add appropriate instructions on the packaging to ensure that the handling service knows how to keep it safe, without making it look cluttered.

A great option for eco-friendly brands is to use sustainable or recyclable materials to let your customers know that you care about the environment.

Packaging comes in a wide range of options, from corrugated boxes to shrink films and paper bags to glass jars, polythene, and many recyclable materials. The creative packaging industry offers a lot to businesses that are looking to roll out new products in the market.

At Premium Vials, we aim to put forward the best solution to any businesses’ packaging needs.We serve hundreds of businesses in the pharmaceutical, medical, herbal, cosmetic, and many more industries, worldwide.

Got more questions? Give us a call at (888) 545-3117 and place your order today!