You Need Premium Packaging for Your Premium Specialty Food Products

Packaging is one of the most important touch points of your brand which is why brand owners make sure that the effort they put into their food is reflected in the packaging. Not only should it be functional but it should also be designed in a way that it stands out on a crowded shelf in a retail store. Manufacturers are increasingly utilizing innovative packaging options to communicate brand values to their consumers.

Let’s look at the impact of specialty food packaging on a business’s success:

Gives businesses a competitive edge

People believe that the product’s quality is what drives customers’ sales. Though that’s true, the product’s packaging plays a significant role. Since there are tons of options in the market when it comes to specialty food, it won’t take your customer long before they switch to a new brand. This is why businesses should place great emphasis on packaging, ensuring that it clearly communicates the product features and benefits.

Studies show that about 69% American consumers are “belief-driven” buyers. This means that they believe that brands should stand firmly against issues important to them. For some, these issues can be the use of cruelty-free and vegan ingredients. Therefore, manufacturers can use packaging as another avenue of building on what’s important to the customers.

Gaining consumer trust

With the evident growth of sustainable packaging, the use of environmental-friendly ingredients and packaging can be a huge plus for a lot of customers. Although traditional packaging materials like plastic and glass still have a significant place in the packaging industry, consumers and manufacturers are increasingly gravitating towards using upcycled and organic materials to package their products.

A surefire way of gaining consumer trust is to present detailed product information right on the product package, since consumers are interested in knowing a lot more than whether the product is organic or not. Apart from a full-ingredients list, buyers also look for clearly-marked allergens and information of ethical sources of the ingredients.

Strategically packaging the labels that provide insights on the ingredients’ source, farms and supply chain can be a crucial conversion factor in a consumer’s preference of your product over you competitor’s.

About Premium Vials

We specialize in a variety of industrial packaging solutions like glass bottles, plastic packaging as well as dozens of options for concentrate packaging. Sign up to get your hands on our exclusive discounts or call us at 888-545-3117.