Wrap Them Well: The Ultimate Guide to Product Packaging

Businesses that manufacture products for retail are well-aware of the time and effort that goes into packaging. This is the reasons why, in any product-centric manufacturing environment, the packaging process is considered as the crucial finishing touch in the entire process.

Product packaging is a really dynamic process. Even a slight amendment in product description can change the entire packaging. However, there are some basics that every business must follow to maintain a good product packaging regimen.

Taking Care of Packaging Layers

Any product, regardless of its size and type, can have three layers of packaging. These layers are:

• Outer packaging
• Inner packaging
• Product packaging

Each of these three layers entails different functions.

The outer packaging is the layer that customers see when they sift through aisles in departmental stores. It is actually the first introduction of a product to consumers. Due to this connection, it must be appealing for its intended customers. From a business standpoint, manufacturers must keep the cost of outer packaging low to maintain their market viability.

Inner packaging is the bind in which the actual content of the product is wrapped. Inner packaging is really important from a functional point of view. It should ensure that the enclosed item remains in its original form when customers open it.

Product packaging is the outermost layer of the entire package. This is actually the packaging material in which a product is shipped around. Product packages often need to be labeled according to the product’s compliance guideline.

Product Dictates Packaging

The decision of picking the form factor (jar, bottle, can etc.) for the outer packaging depends on the type of product you are going to enclose in it. For example, when you are dealing with fluid items, your options automatically slim down. You can either use bottles or sprayers to package liquid products.

Similarly, an edible item can be packaged into a plastic wrap or an airtight concentrate jar since they ensure vacuum packaging.

So, before picking the packaging, it is imperative to thoroughly assess the product in the question. Choosing the wrong packaging for a product can turn into a distribution and branding nightmare.

Take the Competition into Account

It is also vital to keep tabs on the product packaging being used by your competitors. However, it is important to not get carried away just by the innovation they have put into packaging. For instance, readymade soups packaged in sachets might be new for consumers but there are strong chances that it won’t be their preferred choice. They will still go for the well-established traditional canned packaging. Nonetheless, there is no harm in taking inspirations from a successful packaging strategy employed by market competitors.

Last but not least, you can’t ignore the budget factor. A groundbreaking packaging idea that fulfills all aesthetic and functional requirements can’t be implemented if it’s getting out of the budget.

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