Why You Need to Use Stand Up Pouches for Your Product’s Packaging

Stand up pouches have become a popular choice of packaging by various industries. They’re especially used by CPG brands, due to their durability.

Here’s how your product can benefit from stand up pouches.

Preserve Product Freshness

Imagine a customer purchasing your brand of chocolates, only to find out later that they’ve become stale and taste different from what they should. That would be quite disappointing now, wouldn’t it? Now imagine them buying the same chocolates in a stand up pouches. We can guarantee that they’ll find the delicacies to be as fresh as tasteful as you hoped!

Stand up pouches are designed in a way that helps them withstand a number of external factors. The closure features of this packaging equipment can prevent tears, preserving the freshness of the products they contain. Through re-sealable zippers and sprouts, consumers can easily use the contents of the pouches, and enjoy them in their intended form.

Supply Chain Concerns

With the growing environmental concerns, more and more corporations are moving toward responsible and sustainable packaging solutions. Through stand up pouches, this has been made even easier.

Stand up pouches typically have a 33:1 product-to-package ratio. This means that you can store more products in a given space. Flexible packaging allows for more storage within less space, as compared to rigid containers. What may require a hundred glass or metal jars can now be packaged more feasibly in half the number of stand up pouches.

This reduces the transportation costs, as more products can be moved at a time. As a result, your carbon footprint is also reduced. Thus, not only are you addressing supply chain concerns, you’re also being more ethical and environment-friendly with your packaging.

Improved Shelf Presence

Let’s be honest; consumers want to be able to see for themselves what’s inside the packaging. Sure, clear glass containers can also provide this, but with stand up pouches you’ll create an even more enhanced visibility.

Stand up pouches don’t have to be entirely opaque or completely transparent. You can enhance your product’s visibility through additional features like tiny flaps and windows, displaying some of your product. Combined with other creative packaging designs such as bold fonts and colorful patterns, your product is bound to stand out—literally—when placed on shelves.

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