Why is Product Packaging Significant in the Beauty Product Industry?

True to the nature of this industry, the success of beauty products in the market is largely dependent on the aesthetic appeal of their packaging. However, the real catch here is: how to make the products appear attractive while being protected within a durable packaging. In most cases, businesses are conflicted by a tradeoff between appearance and quality. Identifying this key problem, Premium Vials rose to the challenge of providing quality packaging that maximized both without compromising either.

The cosmetic industry is dominated primarily by skincare products that aggregate to a 37% share of the industry. There’s serious competition between top brands as each is vying to attain the maximum market shares. In 2015 alone, Ulta Salon, Cosmetics and Fragrance—chain of beauty stores—accumulated retail sales worth 3.72 billion dollars. Whereas, the cosmetic dreamboat—Sephora—reached a maximum of 5.1 million dollars!

With such neck to neck competition in the industry, businesses can hardly afford any compromises, be it on quality of appearance of their product packaging.

Here’s more on why product packaging is of the utmost importance in the beauty industry.

The Aesthetic Appeal

The world of consumerism has recently been transformed by the digital age. Buyers are growing tech savvier and using digital tools to decide what to buy. From following beauty bloggers, to online reviews and even research on product testing, the consumers are well-prepared to enter the market. This means the bar has risen for beauty brands because they have to meet the heightened expectations and tough competition with innovations that are the best they have ever done.

Since this industry has lately become more of a need than a want because of beauty standards reaching a record high, buyers distinguish products to buy based on the visual luxury their packaging offers. From the colors to the design, everything must be made in impeccable taste that makes the product worth their money. A new lip shade or cheek tint should be packaged to deliver satisfaction right from the moment they’re seen and held!

Owing to growing diversification, there’s a popular range of organic or natural cosmetic products that are on the rise. Since they aim to target the market of health-conscious buyers, white, green and yellow are their staple colors.

The Instagram Factor

What was once called the ‘X’ factor is alternatively being called the Instagram factor now. This is because beauty bloggers have taken over the industry by a storm. Therefore, business now have to bow down to the demands of their followers and the requirements of the social media platform they use—Instagram.

A beauty product, hence, shouldn’t only look good in reality but also look equally appealing in a snapshot. Since most products will make their debut in the market on a blogger’s channel, businesses need to ensure that their packaging material, use of colors and embellishments is just enough to grab attention and not blind the lens.

Premium Vials offers packaging solutions tailored to the needs of the beauty industry and provides everything from amber plastic bottles to glass jars and even pumps and sprays. Get in touch to order for your business.