What Does Your Product Packaging Say About Your Brand?

You may be putting in stardust and gold shavings in your products but the only thing that’ll make them stand out from the million others placed on the same rack is their packaging.

Product packaging is the most tangible portrayal of what the packet contains. It’s not only an excellent way to brand your business but also the ideal opportunity to make a statement about your product quality. If the packaging is right, your product can be a hit; but if the packaging is unimpressive, your market position may be compromised.

Not only will you lose the trust of your present client base but also fail to attract new potential buyers. Happy consumers are also the best way to popularize your brand through word of mouth publicity; consequently unhappy ones can bring your name down with one angry tweet.

Here are a few factors that affect the packaging of your products.

Color and design

Colors used in packaging go a long way. The psychology behind the importance of colors in visual perception of customers explains why they dictate consumer behavior. Here’s what each color means to customers when they look at a packaging:

• White: 100% purity, cleanliness and simplicity
• Green: organic, herbal, natural
• Yellow: hopeful, optimistic
• Purple: luxury, grandeur, expensive
• Blue: trust, reliability, popular
• Red: bold, passionate, spicy
• Orange: citrusy, entertaining, and inexpensive

Even though you might want to go with one color because of its various connotations that you’d like your product to have, but it’s essential to remember that the packaging is also your branding. You can’t completely dissociate from your brand colors. Although it’s quite possible to infuse newer shades to better decipher between multiple products.

Quality

The quality of your packaging is crucial for determining the durability of your product. From corrugated cartons used for shipment to bottles and glass jars that contain the product, everything has a role to play in protecting the quality of your product. There can be many accidents during shipping, which is why your packaging needs to be sturdy enough to control damages, spillages, breakages and contamination.

It’s important for businesses to realize that they won’t be able to prep their products into their best form before they’re displayed on a rack. The moment they leave the warehouse for shipment, their quality is solely in control of fate and their packaging.

Statistics show that 52% online buyers return to the same brands that deliver their products in premium packaging. Many would even post pictures up on their social media accounts if the packaging pleases them enough!

True to our name, Premium Vials ensures that your products go out in the market looking the best possible. We’re a one-stop solution for all your packaging needs. From box dividers to pop-top bottles and clear glass jars, we offer wholesale products for all your packaging requirements.