What Does The Future Have In Store For The Packaging Industry?

Businesses are opting for package designs that are sustainable and innovatively designed. A study conducted by Flexible Packaging Association revealed that 83 percent of businesses have already adopted some type of flexible packaging, and in the next five years, the use is expected to increase.

In addition to this, businesses are on the lookout for green packaging products to minimize waste and improve corporate responsibility.

Mintel, a marketing agency conducted a worldwide analysis of packaging trends and came up with the following emerging trends.

Reduction in food and product waste

Businesses are becoming environmentally conscious and are taking necessary steps to reduce wastage resulting from their business operations. Consumers are also willing to cut back on the unnecessary boxes and paper waste accompanied with a product.

This has encouraged businesses to come up with innovative package-design that guarantees food-freshness, ingredient fortification and safe delivery. This also means that, marketers will use plastic or clear glass jar as the main source of information sharing with the consumer.

In other words, better on-pack marketing strategies have to be developed for the future.

E-packaging

More e-commerce opportunities will be explored in the future. Online businesses have made trade possible in far off locations and rural markets, which forced multiple brands to invest in online-retail forums as well.

Ease and large customer base may have attracted multiple brands, but these brands have to continuously compete with the physical-store experience. Absence of physical stores makes packaging the only source of customer experience.

Consumers want their online shopping experience to be similar to physical-store experience. They want an un-boxing experience that is worth sharing on social media. Let your customers know that they are valued. Choose attractive bottles and packaging material to provide an optimal shopping experience.

Clear labeling

Another important aspect of packaging is labeling. Sharing too little or too much of information can leave your customer frustrated. Today’s buyer is aware and informed; failure to provide them clear and authentic information about a product can cost sales.

Provide clear, authentic, and essential labeling to build customer confidence and ensure a smooth buying process.

Reviving the store-bought experience

Young shoppers have lower attention spans and are known for ‘shopping the periphery’. A research conducted by Nielsen revealed around 36 percent of young consumer shop around the store’s perimeter and avoid the center product placements.

This ideology is based on the consumer’s perception that the center of the store contains processed, canned, and junk food. In order to divert young consumer’s attention to the center of the store, transparent, recyclable, and contemporary material needs to be used to make products more authentic and attractive.

From clear glass jars to amber plastic bottles, we have it all. We’re a global packaging company offering innovative packaging solutions that meet the needs of your ever-changing business environment.

We serve multiple industries with our quality packaging option which includes, but aren’t limited to glass vials, plastic Boston roundups, dispensing caps, pop top containers, labels and much more.

Call (888) 545-3117 for customized packaging solution. Sign up now and avail a 5% discount on your first order.