What do Customers look for in Organic Product Packaging

The popularity of organic personal care products is on the rise. The industry for organic products is expected to close at $13 billion this year, and achieve a growth rate of 8.8% until 2024.

The reason for this drastic rise is the growing health consciousness among consumers. They no longer purchase products without reading through labels.

However, organic products are more volatile as compared to synthetic materials, which is why the packaging plays an important role.

Here are some things that customers usually look for in an organic product packaging material:

Prevention of Degradation

The first thing the packaging should do for the organic product is protect it from degradation. Degradation is quite a problem with organic products as they lack preservatives and are prone to oxidation, which leads to product degradation. Therefore, the packaging should be able to protect the product from reacting with any external elements, particular oxygen and carbon dioxide.

Protection from Contamination

An important feature of packaging is protecting the product from contamination of any sort. Since organic products have lots of natural ingredients in them, they are prone to contamination from various bacteria, such as Salmonella, Staphylococcus, Clostridium, etc.

Increased Shelf-Life

Products need to have a certain shelf-life if they are to be sold in retail environments. This means the packaging should be able to maintain the ideal conditions within the container. Customers aren’t likely to buy a product that is going to expire in the next few days. The product should have a shelf-life of several months so that it provides adequate time for the consumers to use it.

As already mentioned, organic products do not have preservatives, which is why the packaging should be able to maintain the proper environment in order to extend the shelf-life of the product.

Convenience

Convenience is again important for the customer. They want something that is portable and light, and something that complements their busy lifestyles.

Therefore, the product should be convenient for keep in their home and easy to extract from the container.

Durability

When customers are ordering their products online, they expect the product to be in good shape. Any compromise on the packaging and the customers is likely to claim a refund.

This is why the packaging should be durable so that it isn’t damaged during transit.

Aesthetics and Environmental-Friendliness

Aesthetics also have a major role to play when customers are shopping for the product. They are more likely to pick up something that looks aesthetically pleasing rather than something that is dull.

Similarly, they also want to ensure that the manufacturer they are buying from isn’t harming the environment in any way. Therefore, manufacturers must make an effort to ensure that the packaging they use for their product is environmentally-friendly.

About Us

We are a worldwide supplier of packaging materials including glass and plastic containers, caps and closures and medical cannabis packaging labels. The stocked packaging materials are available in different sizes and different colors, with the company resourcing an adequate capacity of supplying orders in bulk. Call 888-545-3117 for more details or drop an email at support@premiumvials.com.