Tips for Profitable Packaging: What Drives Beauty Shoppers

When it comes to cosmetic brands, marketers are battling fiercely to make product packaging more desirable for the customers, in order to generate higher profits.

In 2019, beauty shoppers are expecting more. To convey the ‘wow factor’ in the product, brands are now using packaging to impact the buying behavior of beauty shoppers. Here are some ways your company can entice beauty shoppers through packaging, and drive sales up in no time!

Create a visual experience

People like looking at things that trigger emotional responses. Through packaging, your brand can create a visual experience for beauty shoppers that will help them feel more inclined toward buying your product.

When in doubt, go for Pastel Packaging!

With skin care products, pastel palettes are popular among beauty shoppers. The colors, combined with a mellow package design, can convey a sense of reliability that beauty shoppers are on the lookout for. Additionally, warm and light tones please the eye and can be a great way to ease the customer into buying the product.

A touch of modernity — the holographic packaging design

In today’s era, when technology forms a big aspect of everyone’s lives, beauty shoppers like to think that the products they buy are keeping up with all the advancements in the industry. One way to convey this to the beauty shoppers is to introduce holographic effects in the product packaging. The final look will be one of luxury and elegance; which is a sure-fire way to attract more shoppers.

The devil in the details

Beauty shoppers have access to information and they’re not afraid to use it. When they’re shopping, they know exactly the kind of ingredients they’re looking for. If your product packaging details the ingredients for them in a clear font, beauty shoppers will be able to trust the product and your brand more.

On the go packaging

The packaging of your product needs to match the fast-track lifestyle of beauty shoppers. Creating packages that are portable and compact can go a long way to persuade any customer to buy your product. Introducing travel-size packaging can ensure that every time a customer is running late, your product is the one thing they pick up and put in their bags.

Beauty shoppers are the ones that companies need to please when they want to improve their sales and increase their profits. This is why losing out on good packaging is not an option that your company has anymore. Check out Premium Vials’ wholesale packaging solutions and browse through our pre-roll tubes, clear glass jars and barrier bags collection today!