The Most Popular Packaging Trends for 2019!

Almost every product and brand in the world requires quality packaging. The packaging industry is huge, and generates great economic value around the world. Research shows that the packaging industry will be worth around $1 trillion by the end of 2020.

Over the last few years, digitalization has revolutionized the packaging industry. It has allowed for more personalization and customization and has taken designs and graphics to a whole new level, helping brands to develop more dynamic brand personalities.

Let’s see what the popular packaging trends for packaging in 2019 are.

Personalization

Digital printing has allowed for deeper customization in packaging. Personalization helps branding efforts and promotes brand loyalty. Customers are able to connect with the brand more personally. Examples of personalized packaging in 2019 include Coca Cola using people’s names on soft drink bottles and Lay’s printing people’s faces on their packaging. These efforts were highly fruitful.

Labels

Labels have become a big thing in 2019. Digitalization has made printing and scanning labels easier and has improved communication between producers and consumers. Labels also increase the transparency of the product’s features and ingredients. Studies show that 50% of consumers in the US show interest in scanning food packages with their smartphones to get more information about the ingredients.

Colors and Effects

Packaging in 2019 has been moving towards bolder colors and effects. Since people experience 80% of awareness from sight, bolder colors and effects increase brand awareness. First impressions also make a huge impact on purchase decision and bolder colors go a long way in this department.

Flexibility

New production technologies have made flexible packaging options possible. This has been made possible by new technologies and machines which allow for flexible production regimes.

Minimalism

Minimalism became popular when Apple started following the ‘simplicity is the ultimate sophistication’ mantra. It has worked very well for their designs and packaging and now, the philosophy has spread to many other companies across industries. Minimalism minimizes glamour in packaging but makes sure that the whole package looks attractive.

Sustainability

The environmental movement is one of the most famous movements in the world right now. Consumers and producers both prefer eco-friendly products and packaging these days. Customers have become especially conscious about the issue and producers have to cater to this demand in order to remain in the customers’ good books.

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