The Impact Of Packaging On Brand Identity

Let’s begin with a popular example; Coca Cola is as commonly known for its taste as it is for its bottle shape. It’s very much a part of the brand’s identity and it’s what separates the company from competition.

This is just one example of how packaging is directly connected with a brand’s identity. Let’s take an in depth look at the connection between the two:

Communication

Let’s continue to use Coca Cola as an example over here.

Imagine you walk in a store with the intention of buying a soft drink. How would you separate Coca Cola from its direct competitor, Pepsi?

After all, they both look the same and some might even argue that they even taste the same. This is where packaging comes in. As stated earlier, customers can tell that it’s a Coca Cola just by looking at the bottle shape.

Similarly, let’s take a look at example of cleaning products. These products are not always displayed on the shelves but their packaging conveys their purpose so that there is no confusion in the mind of the customers.

Packaging Helps Boost Sales

Again, let’s use an example to explain this point. Imagine you are shopping for cereals with your child. You have two options available but can only buy one. Which one would you go for?

In majority of the cases, children prefer to go for a brand, which has colorful packaging, which has lots of pictures. Just think of popular brands like Fruit Loops.

There is a reason why they spend so much money on designing mascots. It helps them stand out from the rest and gives the brand a unique identity.

Express The Brand’s Identity

You must have noticed that elite brands like Gucci sell their products in sleek-looking packages. Ever wondered why the brand doesn’t just rely on its name to create brand value?

The fact of the matter is that sleek-looking packaging is an equally important part of the Gucci brand. It’s something that customers expect from the company and they are willing to pay extra money for it (hence the high prices).

Brand Loyalty

At the end of the day, all companies want a loyal customer base. A customer is less likely to repurchase your product if they feel that the packaging is not aesthetically pleasing or if it’s not easy to use.

This is why it’s essential that companies pay attention to packaging. Get in touch with us. We offer a wide range of packaging solutions including glass and plastic jars. Other products available on our website include concentrate jars and deep metal tins.

Contact us at 888-545-3117.