Standing Their Own Ground: Making a Case for Stand-up Pouch Packaging!

Wasted time trying to get the last of your ketchup out of your bottle? If yes, then you can truly appreciate pouch packaging.

It doesn’t only address the issue of accessibility, but also provides a smart and colorful advertising opportunity to marketers. New trends are being introduced every day, and manufacturers need to be on a lookout to grab customer’s attention.

Stand-up pouches are available in different designs, which mean they can be used to store a wide variety of liquid and solid items. Furthermore, customers also want revolutionary packaging designs, which are easy to use and store. Stand-up pouches will not only reduce your packaging cost but also make an impact on the display shelf.

Benefits of stand-up pouches

They literally stand on their own

Their smart designing allows them to stand on their own, once filled with the product. They have a solid-broad base, which provides it the necessary stability to stand without a solid box-like or bottle structure. This way, your product can utilize more shelf-space and have direct exposure to the customer.

Operational efficiencies

Assembling and packaging becomes less time-consuming, when smart design and processes are introduced. Assembling boxes or filling glass jars can be time consuming, heavy and labor-intensive job.

Dealing with pouches is an easier process, as they weigh less when empty. Stand-up pouches can be completely flattened for storage and warehousing purposes. They take up less space and weigh less, which also reduces its storage and transportation cost.

Small and user-friendly

The opening of these pouches can be replaced with handles, tear-notches, zip-locks, and spouts. These small additions can make your product easy-to-use. There’s a level of difficulty consumers face with thick-liquid products like, ketchup or mayonnaise, in glass bottles. With introduction of squeezable bottles and pouches, consumers can enjoy your product better.

Seal the products

Perishable items that require special protection from moisture and heat can benefit from the special sealing technology used in stand-up pouches. It helps preserve the freshness of the product and prolongs shelf-life. Products that aren’t consumed in one go can be sealed in zip-lock stand-up pouches for longer use.

Furthermore, products that require heating or cooking can be sealed in microwave-friendly packaging. Customers can pop a tuna-serving pouch in the microwave and enjoy a proper meal without dirtying any cooking pot.

Marketing opportunity

The fact that these pouches can be designed in any shape and size provides a huge marketing opportunity. Vibrant colors and fonts can be used to make your product even more attractive.

Venture into new packaging and marketing techniques for marketing success. Stand-up pouches offer a smart and durable solution to many of your packaging problems. Partner with PremiumVials to get your hands on a diverse packaging range.

We offer deep metal tins, dispensary containers, pop top containers, syrup bottles, amber spray bottles, lip balm blue containers and several other packaging solutions.

We’re a global packaging company offering innovative packaging solutions that meet the needs of your ever-changing business environment.

Call (888) 545-3117 for customized packaging solution. Signup now and avail a 5% discount on your first order.