Serving Good: Choosing a New Packaging for Your Food Product

It’s not uncommon for food manufacturers to change the packaging of their food products every now and then. The decision to use a new food packaging can be influenced by the latest consumer trend or driven by the desire to spruce up the image of the brand.

Whatever the reason may be, choosing a new packaging for a food product can be a daunting task.

If you’re a food manufacturer, and you’ve made the decision to repackage your food product in a new packaging, there are few pointers that we’ll like to share with you to make the selection easier for you.

The first step towards selecting the right packaging for your food products is understanding the product’s packaging requirements. You’ll have to assess everything – from performance characteristics to functional requirements.

Does the product need gas barrier? Is the food product light sensitive? Will the product be stored in the same packaging after being opened? Is the food product dry? Is the food product intended for cooking?

Etc., etc.

Another important thing that needs to be kept under consideration when selecting a new packaging for your food product, is the packaging’s impact on environment.

More food manufacturers are using recyclable packaging materialsas these materials greatly appeal to environmentally conscious consumers. Packaging food in recyclable packaging materials can help you improve your brand’s image.

Besides assessing food packaging in terms of functionality, product stability and environmental impact, food manufacturers must also evaluate it in terms of process requirements.

Special consideration should be made to the ease of loading the product into the packaging; loading the packaging onto the packaging machine and how effectively the sealing mechanism is working with the new packaging. You would want to select a packaging that works well with your existing packaging line, without affecting packaging speed or batch quantity. Performance indicators should be identified and evaluated to determine how well the new packaging meets the process requirements.

Manufacturers must be willing to allocate enough time to study and assess the new packaging before reaching a decision. It’s the key to selecting the right packaging for your food product.

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