Product or Packaging? Why Packaging Is As Important As The Product

Your brand is complemented by its packaging. Apart from its functional features, it communicates a purpose and message.

Packaging is very much an integral part of your brand’s identity. It’s what separates you from the competition.

Let’s look into some reasons why packaging is just as important as the product.

Saves Time

Upcoming businesses, with limited resources, need to utilize their funds responsibly, whether they go for print ads, televised commercials, etc.

For a new product the above-mentioned options might end up being ineffective, considering the competition available in today’s market. They can however segment themselves into the market using an option that is inexpensive and purely reliant on your creativity—packaging!

95% of new products fail. The reason is simple: Most customers don't have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use a shortcut to make their decision. That shortcut is your product's packaging. The more appealing it is, the more chances it ends up in your consumer’s shopping cart.

The package “experience”

Packaging is a powerful tool. It symbolizes why your brand is different from others. You may showcase your brand message onto the package itself.

Plenty of large brands have perfected the art of un-boxing.

Un-boxing allows the customer to get a firsthand experience of what your brand stands for. This allows customers to enjoy the feeling of inclusivity.

For e.g. Nike introduced their new “Fire and Ice” soccer shoes. It was something unique and their sales soared. The packaging was concealing the shoes into an ice block type sculpture, which customers had to break to get their hands on the product, this technique perfectly sustained their tag line “Just Do it”.

Inexpensive designs

Good packaging doesn't have to be expensive; it doesn’t even require vibrant colors or graphics. Many brands exercise the trend of minimalism in packaging.

For e.g. Apple being the mega brand that it is, uses simple designs for its products with white background. You won’t find them bombarding their packages with different variants of colors. It’s an inexpensive solution that gives each item a high-end feel.

Option to go green

Packaging that’s eco-friendly is always a reason for consumers to choose you over your competitor.

Nielsen states that 52% of people around the world are likely to buy products that leave a lesser carbon footprint upon disposal and usage. With plenty of options to go green, you can easily create that distinguishing feature in your brand.

Packaging is just as important as the product, as it conveys what your brand stands for.

Contact us to get to know about our wide range of packaging solutions available from different types of glass bottles to deep metal tins