Packaging Trends Adopted By Candy Manufacturers

There’s no market segment as colorful as the confectionery industry. The attractive packaging is a feast for the eyes and you can feel the sugar rush before even opening it. In fact, the quality of the packaging is what sets the leading candy manufacturers apart from the ordinary ones.

Before you design packaging for your candy, you have to keep in mind that you’ll be dealing with customers of all ages. Design packaging that’s innovative and appealing at the same time. Remember, it’s the first thing customers see, your basic marketing strategy. If your product isn’t visually appealing, there’s barely a chance they’d consider buying it.

Candy manufacturers are always updating their package designs to offer something new to customers. These are some of the latest trends:

So long, economy packaging!

There are a large number of people who live alone. Then there are customers who’re anxious about their weight. Buying a full serving package isn’t really an ideal choice for them. Single serving packaging is one way to make sure you’re not missing out on a lucrative customer base.

Mini-sized

These are ideal for kids with a candy obsession or moms who want to minimize their kids’ candy intake. Quite similar to single-serving packaging, they’re also far more affordable when you have a big family.

Contrasting Ideas

Having started off with shiny film bags, manufacturers have now switched to matte-finish wrappers to give a distinctive look to their candies. To really set themselves apart, a lot of them are trying a contrast of matte-finish with spot-coated elements.

Mixing to Your Delight

Candy lovers have recently developed a liking for crunchy and moist treats at the same time. Which is why candy manufacturers are developing packets that keep them separated. The consumer can choose to mix them together or eat them separately.

Looking for innovative and flexible packaging solutions? Get in touch with PremiumVials. We have a wide range of packaging options for your candies. Our top-quality barrier bags are available in all sizes and styles. They seal in freshness and prevent leakage.

Contact us today and get a packaging solution for your confectionery packaging!