Packaging Personal Care Products—Things You Need To Know

Personal care products refer to a wide spectrum of consumer goods, with products ranging from oral hygiene to high-end beauty creams. The industry is constantly evolving as customers are continually changing the way they interact with these products. Manufacturers and marketers alike are aware of the importance of standing out from competition while reflecting the changing needs with the use of appropriate packaging.

Here are certain things that manufacturers should be concerned about when it comes to designing their packaging:

Sustainability

Sustainability should be the number one concern for manufacturers today. According to a report, 86% of customers expect businesses to act responsibly when it comes to environmental issues. Not only do the customers actively read the labels to find out whether the manufacturer has an environmentally aware conscience, but also see what the package is made of.

Therefore, manufacturers should package their products in eco-friendly and recyclable material. There are several choices that a manufacturer has, which includes glass, PET (polyethylene terephthalate) and aluminum.

Convenience

Customers today are looking for personal care products that complement their busy lifestyles, which means the products that offer ease and convenience are the ones that are likely to succeed.

This is the reason why PET is becoming so popular in the personal care products industry. PET bottles and containers come with easy to open caps, shapes that stand up in the shower, easy handle-ability and portion control devices. PET is also virtually shatterproof, which makes it really convenient to carry while traveling.

Branding

An important function of product packaging is branding. When customers look at the packaging, it should trigger emotional engagement and they should be able to recognize the brand immediately.

There are several things manufactures can do in order to stand out from the crowd, which includes custom color patterns, designed, logos or celebrities. The idea is to create visual equities so that the brand can communicate the desired message.

Durability

Durability is another aspect that manufacturers should have in mind when they are designing the product, especially when their product is being sold online. There are various third-parties handling the product during order fulfillment, and there is a good chance that the product can get damaged.

If customers are delivered products in damaged packaging they are likely to return them and claim refunds.

About Us

We are a worldwide supplier of packaging materials including glass and plastic containers, caps and closures and medical cannabis packaging labels. The stocked packaging materials are available in different sizes and different colors, with the company resourcing an adequate capacity of supplying orders in bulk. Call 888-545-3117 for more details or drop an email at support@premiumvials.com.