How Can the Packaging of Medical Marijuana Help Remove the Stigma Against its Use?

As of 2019, medical marijuana has been legalized in 33 states, out of which 10 allow for it to be used recreationally as well. Unfortunately, the stigma of using marijuana— even for medical purposes—still sticks, and the ‘stoner’ stereotype still prevails.

However, one thing that might help remove this prejudice is the packaging of your cannabis brand. Not only can the right type of packaging eliminate the stereotypes attached to cannabis’s use, but it can also help spread awareness regarding it.

A Marketing Tool

Like any other product, Cannabis also needs the right kind of marketing tools to sell. However, unlike other products the marketing needs to be strategic to the point that they can pass the strict regulations surrounding the production and consumption of medical marijuana.

For instance, In Colorado it’s vital that 70% of the target audience of marijuana marketing should be 21 y/o or above. Similarly, snapshots of outdoorsy and recreational activities on cannabis packaging it also banned in most states.

To add insult to injury, social media platforms have also banned any and all kinds of medical marijuana advertising. Whereas Instagram and Apple have firm rules surrounding cannabis ads, Google and Facebook have completely banned them. In such scenarios, the packaging is the only and most potent marketing tool of your CannaBrand.

The packaging of your product is no less than a billboard. From information about your brand to the properties of the product, all of it can be legally marketed through its packaging.

Legality and Approval

The packaging can also help shed stereotypes regarding the product by showing that it’s FDA approved. Don’t get us wrong, medical marijuana is still not approved by the FDA. But that doesn’t mean its packaging can’t be. This helps to normalize the use of the drug as well as spread awareness regarding its benefits.

Moreover, the packaging also needs to be safe, not to mention child-resistant. This only goes to show how particular your brand is about the use of marijuana and that you promote responsible use of the drug. This can help create a family-friendly image of medical marijuana and will lead to better sales.

This, paired with RX Cannabis Strain labels, can help boost the credibility of your product as a medical drug. It also helps dispensaries label each state regulations correctly on their marijuana supply to avoid lawsuits and steer clear of any legal troubles.

At Premium Vials, we understand how important it is to remove the stigma against the wonderful drug and therefore we offer a wide range of medical marijuana packaging as well as medical cannabis strain labels to make it easy for you to sell cannabis, and easier for your customers to buy it without being judged for it!

Check out our extensive range of medical marijuana packaging to choose the best for your CannaBrand. For further queries, call us or email at support@premiumvials.com.