Fundamentals Of Cosmetic Packaging

In the beauty industry, the aesthetics are all that matter. If you have a foundation in the market that can do wonders for everyone’s skin and lasts all day long, but nobody’s heard of it, then we think it’s time to go back to the basics and reconsider its packaging.

Nowadays, brands send their products to beauty influencers based who give reviews on their products. A YouTube influencer will spend a good ten minutes discussing the packaging of the product knowing that people value his opinion.

Here are some tips that will help you package your brand in a way that will make any beauty influencer want to say, “I needed this yesterday!”

‘Prime’ before the design

Define your ideal customer and start from there. Your cosmetic packaging will target a certain audience. If your product needs a male consumer base then you might need to think of a packaging that would appeal to them more than other sections of the population.

Know your packaging types

Typically, makeup products come in tubes, bottles, vials, jars and compacts. Each of these types is specific to the product you want to sell. The goal is to not only attract customers through aesthetics but also make the packaging easy to use for them. If your liquid foundation comes in a jar as opposed to a tube or a bottle, it’s likely that consumers will hesitate before trying out the product.

Think about your signature colors

Brands in the past have used colors to increase the recognition levels of their products. The navy blue of Nivea has managed to stay distinct from other competitors in the market predominantly on the basis of its color. Similarly, in the beauty industry, bold black and white instantly makes one think of products by Make Up Forever.

The safety of your products should not be at stake

Cosmetics are sensitive products that are always at the risk of contamination and breakage. It is important to ensure that the packaging has been disinfected and the material has been cleaned and sterilized.

While filling the packaging with the product, unsealed closures should be avoided. The third layer of packaging should be rigid enough to ensure that tubes don’t squeeze and jars don’t break while the product is being transported.

Ready to get into the cosmetic packaging game? Premium Vials will help you raise the bar high. Check out their amber glass jars and clear glass jars to help you set up your brand today!