Getting old does not mean you stop taking care of yourself. True your skin is no longer as smooth as it once was; however, keep in mind that like youth, old age too has its own pleasures.

Senior citizens nowadays recognize this. They are no longer looking for a way in which they can combat aging. Instead, they’re embracing it.

Senior Citizens in America

Currently there are forty seven million senior citizens in the United States. It is expected that by 2060, the number of senior citizens in America will grow to hundred million. The average life expectancy has also reached seventy-two.

You might be wondering, what’s the point of all of these statistics? The reason they are so important is that senior citizens are a major part of the population. For businesses, there is room for growth in this specific market.

Qualities That Senior Citizens Look For In Products

Senior citizens look for specific qualities in products. Not only should these products support the aging process, they should also make them look healthier. For example if it is a beauty product, it should keep the skin hydrated.

As you grow older, your skin also becomes sensitive. This is why senior citizens always look for products, which have natural ingredients. As far as color cosmetics are concerned, they look for products which give them an even skin tone.

Senior citizens are usually wary of ‘quick fixes’ and miracle products because of which avoid marketing such products to them.

Everyone wants a full head of hair and people in this segment are no exception. They are receptive to the idea of purchasing products, which help them deal with hair loss.

People in their old age tend to be loyal customers who prefer to maintain a level of consistency in their beauty regime. They buy one brand and stick to it because of which you need to get to them before your competitors. This is where packaging can help:

Packaging for Senior Citizens

As far as packaging is concerned, there are three main areas that companies need to focus on. These include:

Easy To Open and Use

Your packaging needs to be senior friendly. This means the sprayers and pumps should be easy to use. The directions provided on the packaging need to be easy to read and clear. You also need to use the appropriate font size.

Budget

Budget is an important factor for senior citizens since they have limited disposable income. They are only going to buy a product if it offers them value.

Get in touch with us. We have extensive experience in packaging products for senior citizens. In addition to that, you can also take a look at the various other products we offer includingamber glass jars, pop top bottles and wholesale metal containers.