Common Pitfalls In Cosmetic Packaging

Your product has all the quality ingredients needed to ensure consumer satisfaction; however, the products remain untouched on the shelves. Why’s that?

Maybe the packaging isn’t appealing enough. The designers look into this issue and try to create something that quickly grabs their target market’s attention.

But it’s not as simple as it sounds, particularly in the case of cosmetic packaging.

If you’re not careful, you might end up in various pitfalls, that will hinder your products’ success. Here are a few pitfalls related to cosmetic packaging:

Transparent vs. opaque packaging

The packaging is responsible for the first impression of the product. One-third of the consumer’s buying behavior is influenced by the product’s packaging. Here’s an interesting trend: millennials are now obsessed with transparent packaging. One, they know what they’re buying; two, they can tell when they’re running out of their favorite foundation. You could also mix it up a bit, including a transparent indicator, keeping the rest of the design opaque. Opaque Amber Bottles may do the job better.

Fragile packaging for on-the-go products

Cosmetic products designed for “on the go” beauty products need to be breakproof and durable, so that consumers may carry those products in hand-bags and purses, without the fear of spillage or breakage.

Compromising on quality

Businesses might want to reduce expenses but should never do so by compromising the quality of the packaging.

The packaging of beauty products sets the impression of your brand. If the package seems to be slightly damaged or flimsy, it develops a negative quality perception.

Excessively small packaging

Many businesses may approach this demand by excessively reducing the size of the packaging. If you do prefer small packaging, make sure you don’t go for options that leave your product being over shadowed by the competitor on display.

Therefore, a significant drop in size is appropriate rather than excessive reduction. If that’s a worry of yours, feel free to browse through our various options to stay relevant on the shelves.

Too Many Changes

Your consumers don’t want to try too hard to recognize your products. Your brand’s packaging, color, style and logo have been infused into the minds of your target market. Changing packaging often can make your brand hard to recognize, and thus, less visible.

In your pursuit of keeping designs relevant, you might opt for changes that might come across as excessive and unnecessary to your customers.

Existing customers might identify your changes as a sign of change in the product itself. This could potentially lead to your brand losing existing customers.

To avoid this issue, you should research before making any changes. Understanding what the packaging communicates to customers, and ensure those elements remain with the new changes.

Want someone to ease the burden? Partner up with us at PremiumVials. We offer a wide range of packaging solutions including different types of glass bottles and plastic jars. Other products available on our website include concentrate jars and deep metal tins.

Contact us today and explore innovative packaging designs that can win over your customers!