Clean Packaging Trend in the Spirits Industry

Environmentally-conscious consumers are predicted to spend about 150 billion dollars on organic, sustainable products till 2021. The key to attracting these consumers is to make sustainable products readily available in stores and online. The leading retail store, Target, launched such a campaign with its main focus being the “Clean” icon, identifying products free from unwanted chemicals. Meanwhile shoppers can easily look for all-natural products online at Sephora using the “Clean at Sephora” filter.

Similarly, the spirits industry is not behind in the clean packaging imitative. Research shows that the spirit industry posted record sales that amounted to $27.5 billion. A significant part of these sales is growing popularity of craft distilleries.

Craft distilleries use small-scale batch distilling processes used in alcohol maturation and distillation to create a unique spirit brand. Not only do they use quality ingredients from crops that are locally grown but also aim to follow the clean packaging trend.

Here’s our breakdown of the impact of clean packaging on the spirits industry:

Glass Packaging

A lot of craft spirits manufacturers including craft distillers use glass bottles as their default packaging solution. Since glass is infinitely recyclable and has impressive reusability, glass packaging solutions offer tons of benefits. The impermeable glass material preserves the flavor and freshness of the beverage by preventing air from getting in. Plus, glass bottles have a high-end look to them that showcases the product in an attractive manner.

Locally sourced materials

The use of locally sourced ingredients in producing spirits is gaining traction, with grain being a key ingredient in all beverages. For example, the ingredients used to make whiskey are barley, rye or corn. Moreover, several distilleries add in other flavors like fruits, spices — mainly nutmeg and vanilla—along with wood like oak and mesquite to bring out the depth and unique flavor.

The use of locally sourced items also influences the consumer’s buying decision. Consumers, millennial in a particular, gravitate towards opting for natural beverages as compared to ones made from artificial ingredients and flavorings.

About Premium Vials

With significant experience under our belt in providing top-notch packaging solutions to food and spirit manufacturers, we help brands succeed in the marketplace despite their packaging needs, size or service. We have an extensive collection of glass packaging options like glass dropper bottles, clear Boston round glass bottles along with tons of options for concentrate packaging. Sign up to get your hands on our exclusive discounts or call us at 888-545-3117.