Branding and Product Packaging

In 2017, Fererro came up with a unique idea for packaging its highly successful hazelnut spread: Nutella. They used an algorithm to create 70,000,000 unique designs. All of these designs had dazzling shapes, patterns, and colors. The testament of this strategy’s success can be determined by the sales as everything was sold out in less than 30 days.

There is a clear consensus among businesses that the packaging of a product is no less important than the brand itself. As an owner of a small business in the retail industry, you have to realize the fact that the packaging design of a product creates a positive impact for your branding aspirations. As a rule of thumb, bear in mind that an appealing and catchier design can instantly gain the attention of your target audience. A high-quality product packaging design can place you well above the rest in your industry.

The role of packaging is easy to understand if you reflect on your daily lives. Notice how you, your family members, or average customers act before buying a product. Whether you buy a bag, shoes, perfume, clothes, or any other item, the impulse to check a product comes from the visually appealing aesthetics of the packaging.

Observe your friends and family members and they all will contemplate over a purchase decision based on the product’s eye-catching design. Hence, it is easy to conclude that the branding and packaging of a product play an integral role in increasing its sale. Consider the following tips to generate a brand image for your packaging that puts you well ahead of your competitors.

Why to Purchase?

Think from the perspective of your customer. Why should they buy your product while ignoring other brands on the same shelf? This “Why-to” question is an important one because it offers more clarity on building an eye-catching packaging design. Make this statement easily visible by adding it in front of your product packaging.

Consistency in Design

The structural packaging of your product must be consistent with the graphical aspect of your product design. If you fail to conform, then it can make it hard for a customer to pay attention to your brand. The structural design has to have that prized quality which makes your product unforgettable in the mind of your customers.

What Should Be At the Top?

The package’s upper section can be used to put spotlight on your brand’s mission statement. It should contain the required information as well as an easy-to-understand message.

Among the reasons behind the declining sales of small and medium businesses is the lack of efforts on packaging; it is a phase which is rushed through without properly factoring it in the branding of products.

Contact us so we can help you with packaging for your products and give your brand a much needed boost. We offer an extensive list of packaging solutions and we specialize in packing items in custom glass vials, concentrate jars, and deep metal tins.