Are Millennials Driving Packaging Trends

Comprising of approximately 80 million people in the United States, millennials are at the cusp of surpassing Baby Boomers as the largest adult generation. Known for the highly passionate and often critical world views, millennials are slowly but effectively transforming the trends in the global market. To create a product that attracts millennials is like hitting the lottery. Isn’t that exactly what Facebook and Instagram did?

As a company that wants its products to do well in the market, you need to understand that millennials are your holy grail to making a profit. Once you’ve got them hooked, there’s not a lot that can stop you as a business. Marketing your product to millennials can be tricky. It’s false to state that an entire generation thinks in a similar way, but there are ways you can market their product to millennials through packaging. Here’s how.

Change it up

Most millennials are known for their desire to stay on top of trends. If companies use limited run retail packaging or limited retail designs to market their product, it will create a sense of scarcity of product, and it’ll only be a matter of time that millennials come rushing to try the “scarce” product.

Sustainable packaging

Millennials care about the environment. Even if some don’t, added societal pressure from peers will have some millennials at least pretending to care about the planet. Since that’s the case, making product packaging sustainable will make it trend faster than ever.

Aim for instant gratification

Like other generations, millennials require speed and they thrive on influx of information that can immediately solve most of their problems. If your package design is such that it conveys the brand’s idea of immediately fulfilling a growing need among youngsters, then it’s likely that millennials will be compelled to try it out. Additionally, the key to conveying this information effectively would be to adopt a minimalist technique. Complex packaging will be difficult to process and will likely bore millennials.

Prioritize the unboxing experience

Millennials are big on compact, cost effective and portable packaging. If your company’s packaging is easy to unbox, completed with the touch of a small personalized note or a complimentary addition to the package, it will go a long way to establish an intimate customer-buyer relationship, which is something that millennials appreciate.

It’s difficult to accept that you just can’t lure this generation with cheesy taglines anymore, but it’s not too hard to turn millennials into loyal customers through packaging. Check out Premium Vials’ wholesale packaging solutions and let us help you with winning this young generation over. Buy our box dividers, glass jars and barrier bags today!