A Trip Down Memory Lane: Revisiting The Most Popular Packaging Design Trends Of 2018

2018 is about to end and there’s one thing we’ve figured out: people are judging the book by its cover.

Consumers may or may not like your product, but if the product packaging is excellent, you’re sure to get a foot in the door. Since brands only have 2–3 seconds to catch a consumer’s attention and about one-third of consumer purchasing decisions are based on packaging, it is all the more important to keep up with the packaging trends of the year.

As 2018 is on its way out, let’s look back at some of the most popular packaging trends of the year.

Clear, Simple, and Minimalist Designs

This year saw minimalism be quite vogue. Consumers want more transparency from brands, and thus, minimal and simple packaging designs gained traction this year. When it comes to minimalism, less is more. Uncluttered, simple, yet bold designs are what marketers really went for this year. Clean-cut designs effectively conveyed brands’ messaging while not being overwhelming to the senses.

Custom Lettering Designs

2018 also saw packaging designs ditch the traditional digital lettering and text in favor of more unique, custom lettering. Custom text on products gave them a more handmade, wholesome feel. Hand-lettering, with its natural textures and irregular lines, proved to be a big hit in the market.

Splashy Colors

Making a product stand out instantly on the shelf, the wild and creative use of splashy colors is a big factor impacting consumers’ purchase decisions. We all know that colors evoke particular emotions and we tend to associate certain things with those colors. Marketers have long been using this as a way of associating colors subliminally with their brand. This didn’t change in 2018.

Repetition in Graphic Designs

Repetition designs became a fad in 2018. This packaging trend saw products featuring the repetition of one small visual motif all over the product’s body, so that it became a design in itself. This helped marketers build their own unique brand identity; they created playful or bold patterns, according to their brand image.

Building a Narrative

In 2018, brand packaging wasn’t just a mix of colors and different elements, instead, it conveyed a story or message that the customer could relate to. Brands used product packaging to build a narrative so that consumers could easily connect with them. Illustrations and storytelling techniques gave customers a clearer idea of what a brand is all about.

Sustainable Packaging

The ‘go green’ movement continued its momentum this year as consumers desired sustainable and eco-friendly packaging for their products. Coca-Cola, for instance, has pledged to make 50% of its packaging more recyclable and sustainable by 2020.

Looking for smart packaging solutions? We can help you out! Offering a wide range of glass jars, bottles, and more, you’ll find your storage solution at our store.

For further information contact us at 888-545-3117.