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Polyethylene terephthalate (PET) is one of the most commonly used plastic resins in the world today. It is naturally transparent in appearance and displays extreme resistance to water, which is why it has applicability range of applications in bottling and packaging, as well as the textile industry. PET is generally combined with other materials, such as carbon nanotubes and fibers during production, for extra-strength. It is produced by the synthesis of terephthalic acid and ethylene glycol, an …

Manufacturers are often faced with an important decision to make when it comes to packaging their product. While majority of the manufacturers often make their choice considering financial aspects, it is also important consider how the packaging impacts the environment. While many people know that plastic isn’t recyclable, it isn’t necessarily the worst type of packaging material for the environment. When choosing between aluminum, glass and plastic packaging, you need to have three aspects in m …

2018 is about to end and there’s one thing we’ve figured out: people are judging the book by its cover. Consumers may or may not like your product, but if the product packaging is excellent, you’re sure to get a foot in the door. Since brands only have 2–3 seconds to catch a consumer’s attention and about one-third of consumer purchasing decisions are based on packaging, it is all the more important to keep up with the packaging trends of the year. As 2018 is on its way out, let’s look back at …

Product packaging is an important part of product supply chain. Not only does effective packaging protect goods from getting damaged, but it also makes for more efficient product distribution and helps promote products in a competitive marketplace. Unfortunately, packaging is an afterthought in most supply chain management systems. Seemingly small adjustments and alterations in the product’s packaging can completely change how it’s stored and distributed. Let’s see how efficient packaging can af …

What’s the first thing that comes to your mind when we mention Heinz Ketchup? Usually when we ask this question, some respondents refer to its taste, which reminds them of fresh and ripe tomatoes. However, majority of them will mention the distinctive bottle shape. In fact, for some people the product’s packaging is really what separates it from the rest.Brand Identity and PackagingA marketing professional will tell you that packaging is an important component of a brand’s image and identity. It …