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Stand up pouches have become a popular choice of packaging by various industries. They’re especially used by CPG brands, due to their durability. Here’s how your product can benefit from stand up pouches.Preserve Product FreshnessImagine a customer purchasing your brand of chocolates, only to find out later that they’ve become stale and taste different from what they should. That would be quite disappointing now, wouldn’t it? Now imagine them buying the same chocolates in a stand up pouches. We …

What’s the first thing that comes to your mind when we mention Heinz Ketchup? Usually when we ask this question, some respondents refer to its taste, which reminds them of fresh and ripe tomatoes. However, majority of them will mention the distinctive bottle shape. In fact, for some people the product’s packaging is really what separates it from the rest.Brand Identity and PackagingA marketing professional will tell you that packaging is an important component of a brand’s image and identity. It …

Is your product ready to be shipped to retailers? Don’t forget to package it the right way for a longer shelf life!Here are three aspects to consider before deciding on a design.PracticalityRemember how annoying it is when you need three different types of bottle-openers to unfasten a lid? Or how frustrating it is to have to look for a pair of scissors to free the contents of a package? You don’t want your customers to go through that! Keep your packaging simple and practical. Easy-to-open bottl …

One of the most important elements for packaging products is closures. Product closures come in a variety of styles, sizes and colors. Different closures also suit different kinds of bottles, jars and containers. Therefore, choosing closures for your product can be tricky. Here is a quick guide that will help you choose the best dispensing closures for your products:For starters, the closures you choose will depend on the product and bottle jar or container you select for packaging.It’s imperati …

From essential oils to syrups and e-liquids, amber glass bottles are perfect for storing all kinds of perishable items. These dark brown bottles are the preferred packaging choice of pharmaceuticals, personal care and other companies. Read on to find out why:UV ProtectionOne of the main advantages of amber glass bottles is that they offer UV protection for liquids. UV rays can change the material and content of a bottle. Prolonged exposure to sunlight can ruin the freshness and decrease the qual …