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Environmentalists have been warning about global warming for decades but, unfortunately, their voices remain unheard for the most part. At last, this issue has started gaining traction in the mainstream media. The awareness spread through media and the internet has also played a huge role in drawing out environmental concerns from the masses. This change in public opinion has subsequently impacted consumer behavior. Consumers today have an eco-friendly mindset that has finally pushed businesses …

In 2017, Fererro came up with a unique idea for packaging its highly successful hazelnut spread: Nutella. They used an algorithm to create 70,000,000 unique designs. All of these designs had dazzling shapes, patterns, and colors. The testament of this strategy’s success can be determined by the sales as everything was sold out in less than 30 days.There is a clear consensus among businesses that the packaging of a product is no less important than the brand itself. As an owner of a small busines …

The cosmetic industry is ever-growing and ever-evolving. People keep on buying beauty products to look good in front of their friends and family members. Another big reason to invest in beauty products is to maintain hygiene. As someone who manages a cosmetics supply business, you may recognize the potential of revenues in this sector. For starters, you can focus on your packaging through which you can tempt beauty enthusiasts to try out your products. Pick a StyleFirst of all, think about your …

Your product has all the quality ingredients needed to ensure consumer satisfaction; however, the products remain untouched on the shelves. Why’s that? Maybe the packaging isn’t appealing enough. The designers look into this issue and try to create something that quickly grabs their target market’s attention. But it’s not as simple as it sounds, particularly in the case of cosmetic packaging. If you’re not careful, you might end up in various pitfalls, that will hinder your products’ success. He …

For some customers, the packaging is what separates it from the rest. It’s vital for your products’ success. If your packaging is faulty, it might be driving away sales and incurring losses.To prevent such losses, here’s a list of reasons why your packaging might be costing your business more money and how to solve them:Testing package durabilityHave you ever purchased a product and found it to be damaged before you even opened it? It could be the product’s error itself; other times, it’s the pa …