Blog

Gender-neutral packaging, which aims to counter the gendered stereotypes of traditional packaging, is gaining traction quickly. The traditional packaging which follows the statement ‘blue is for boys and pink is for girls’ blindly is now being rejected by individuals who identify as non-binary or genderqueer. This is brought about by the cultural shift led by millennials and Gen Z who refuse to conform to the traditional gender bifurcations and are now raising their voices against product s that …

In the United States, over 46 million people are above the age of 65. It is also projected that this figure will be doubled by the year 2060. From these statistics, you should be able to deduce that life expectancy has increased and that the senior population in the country is growing. Taking this trend into account, companies that want to expand their consumer base and increase their profits need to look into products that cater to this growing section of the population.Even if the products are …

Packaging a new product is tricky. Coming up with a design that doesn’t attract your targeted audience can make your sales plunge in no time. Hence, when introducing a product, it’s important to understand that it’s not the contents inside that compel customers to buy a product for the first time, but the packaging. How many times have you seen a product fail because the manufacturer overlooked some packaging details? We know you hope to avoid those mistakes so take a look at our packaging recip …

The packaging is just as important as the product itself, if not more. While it may be the product that creates customer loyalty, it’s the packaging in the first place that grabs the attention of customers. Now that packaging has become the new avenue for marketing, large-scale companies are making the most of this opportunity. It’s daunting to compete against industry giants like Apple that are nailing the product packaging game. But designing unique packaging ideas for relatively new players i …

When it comes to cosmetic brands, marketers are battling fiercely to make product packaging more desirable for the customers, in order to generate higher profits.In 2019, beauty shoppers are expecting more. To convey the ‘wow factor’ in the product, brands are now using packaging to impact the buying behavior of beauty shoppers. Here are some ways your company can entice beauty shoppers through packaging, and drive sales up in no time!Create a visual experiencePeople like looking at things that …