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We can’t tell you how many times customers have gone to the store knowing exactly which ingredients they want in the product they want to purchase. This is because consumers are actively seeking out more information about the products and services they’re interested in buying. In the business world, buying and selling is no longer done simply by taking the seller’s word at its face value. Since consumers have information readily available to them, they desire products that they can easily look i …

40% of plastic used in packaging is sent to landfills where it stays for thousands of years, all the while causing damage to the environment. The severity of the issue has compelled millennials to push for brands to become environment-friendly. In fact, by taking the issue to social media, individuals have begun boycotting brands and products that convey problematic values. This shift toward ethical and sustainable packaging has taken the industry by a storm and now multiple high-end brands are …

The nutraceutical market is experiencing dynamic growth and exponential increments in revenue, all due to packaging-driven innovations. From on-the-go formats to single-use doses, modern packaging has evolved to bring functionality and convenience in packaging designs that were primarily aesthetic before. Packaging solutions are advancing as fast as updates are brought about in production techniques. Nutraceuticals are rising particularly in popularity and demand because –as the name suggests– t …

Comprising of approximately 80 million people in the United States, millennials are at the cusp of surpassing Baby Boomers as the largest adult generation. Known for the highly passionate and often critical world views, millennials are slowly but effectively transforming the trends in the global market. To create a product that attracts millennials is like hitting the lottery. Isn’t that exactly what Facebook and Instagram did?As a company that wants its products to do well in the market, you ne …

Gender-neutral packaging, which aims to counter the gendered stereotypes of traditional packaging, is gaining traction quickly. The traditional packaging which follows the statement ‘blue is for boys and pink is for girls’ blindly is now being rejected by individuals who identify as non-binary or genderqueer. This is brought about by the cultural shift led by millennials and Gen Z who refuse to conform to the traditional gender bifurcations and are now raising their voices against product s that …