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Packaging is one of the most important touch points of your brand which is why brand owners make sure that the effort they put into their food is reflected in the packaging. Not only should it be functional but it should also be designed in a way that it stands out on a crowded shelf in a retail store. Manufacturers are increasingly utilizing innovative packaging options to communicate brand values to their consumers.Let’s look at the impact of specialty food packaging on a business’s success:Gi …

There’s a lot of competition in the pet food market as local and renowned brands, all share the same shelf in retail stores. Since your product’s packaging makes the first impression on potential customers, it should be innovative, aesthetically pleasing and not to mention, functional. Brands are continually looking for ways to incorporate uniqueness in their products to make them stand out in this growing segment.Research shows that the global pet food packaging market is expected to reach $15. …

Environmentally-conscious consumers are predicted to spend about 150 billion dollars on organic, sustainable products till 2021. The key to attracting these consumers is to make sustainable products readily available in stores and online. The leading retail store, Target, launched such a campaign with its main focus being the “Clean” icon, identifying products free from unwanted chemicals. Meanwhile shoppers can easily look for all-natural products online at Sephora using the “Clean at Sephora” …

Pharmaceutical packaging has experienced a growth of almost 5% every year for the past couple of years. The estimated value of this industry was USD 90.97 billion in 2018. The main reason for the development of this industry is an increased demand for medication. Packaging protects medicines from getting contaminated, making them safe and effective for consumption.Here’s what the future holds for pharmaceutical packaging.Smart Packaging:An important issue in the medical industry is adherence to …

Considering the harmful effects of smoking, e-cigarettes were introduced as a smokeless solution for addicts. It was designed as a non-tobacco cigarette to ensure harmless smoking. Around 9 million American adults vape on a regular basis. The demand for vape devices and e-cigarettes has increased tremendously and so has the controversy surrounding them. Most of these myths are highly inaccurate, if not all of them. Here are some facts about e-cigarettes.It Can Cause Popcorn Lungs:E-cigarettes ar …