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The packaging of any product speaks a lot about a brand, especially if it’s a food productRegardless of the quality of your food product, if the packaging looks sloppy, unattractive and above all—unhealthy—no customer will purchase it. And this isn’t only limited to big brands and packaged food products in retail stores; it’s equally applicable to small scale and large-scale restaurants. Owners of smaller restaurants often overlook that fact that poor packaging can sabotage their business. In th …

With so many packaging options available for cosmetics, it can be difficult for manufacturers to determine which material will be the best for their product. With each material, there are several safety concerns to address, costs to consider and customer opinions to factor in. With numerous plastic and metal containers being used by manufacturers, one of the most popular options available is aluminum cosmetic containers.Better Option than PlasticMany cosmetic companies have substituted plastic p …

The packaging of premium food items and cosmetic products needs to touch potential consumers on an emotional level to entice them into making a purchase. While designing product packaging, these emotions must be embedded in every aspect of the container. Let’s dive deeper into the five dimensions of product packaging to analyze how it can connect customers with a product.Instrumental Product EmotionsEvery product is designed to solve a certain problem or fulfill a certain need. In simpler words …

If you own a retail store that sells private label cosmetic brands, you know that purchase motivators for such products can be very important. Customers are segmented based on certain factors like demographics, psychographics and more. There’s a whole new generation of customers that likes to explore new products and experience new brands; however the product category plays a significant part in shaping the consumers’ buying decisions. Here are four important psychographic motivations that deter …

Enclosing food products in sterile containers is one of the most commonly used methods for food preservation. This method—often known as “canning”—can use glass and plastic, but metal is the most commonly used material for canning food products. What Does the Canning Process Entail?Canning requires the food product to be placed in a jar or container, and heating it to kill all bacteria and other microorganisms that may spoil it. In the heating process, air is pumped out of the container and a …