5 Qualities of Smart Packaging

The concept of smart packaging was introduced a long time ago. Smart packaging designs don’t only provide basic protection to the product inside, but also possess multiple other qualities.

Functionality

The basic requirement of smart packaging is to provide sufficient storage space to the product within. No one wants a product that leaks or spoils during consumption. Functionality is the foremost quality that needs to be addressed.

Informative

A product that doesn’t share relevant information with consumers fails to keep customers engaged. Details about the formula, ingredients, and calorie count is mandatory by law in the food and beverage industry. It’s a baseline requirement that every customer expects a brand to communicate.

Consumers want to make an informed purchase decision and unavailability of product information prevents them from doing so. Smart packaging goes over and above in provision of product information and provides customers with bar codes that can be scanned to access further product information.

Optimized and enhanced packaging material

Many brands are using enhanced packaging material that changes color when it crosses its recommended ‘use by’ date. Manufacturers use special inks to alert suppliers, retailers and consumers about product freshness and usability. This helps reduce product waste and enables retailers to mobilize stock in a better way.

Optimized packaging features also include, stand-up pouches and convenient closures like, zippers or seal.

Easy to use

Struggling with the packaging before getting to the product can be a hassle for customers. Food, beverages and other products need to be sealed properly to preserve freshness and quality, but this does not mean that accessibility needs to be a 12-step verification process.

Consumer want ease of access and you can provide that with tear-off tops and easy-to-use closures like Ziplocs.

Re-sealable options are always appreciated and popular among consumers, as they don’t have to transfer the product in a separate container after first use.

Sustainable

Consumers are becoming environmentally-conscious. They want manufacturers to limit their packaging waste and offer recyclable packaging materials. Smart packaging is flexible and easily customizable to product and customer needs.

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