4 Reasons Why Bad Packaging Can Cost You More

For some customers, the packaging is what separates it from the rest. It’s vital for your products’ success. If your packaging is faulty, it might be driving away sales and incurring losses.

To prevent such losses, here’s a list of reasons why your packaging might be costing your business more money and how to solve them:

Testing package durability

Have you ever purchased a product and found it to be damaged before you even opened it? It could be the product’s error itself; other times, it’s the packaging that has cost your product its quality.

You may have noticed a package in substandard condition that might have been affected by the environment it was exposed to prior to shelving. Product damage from improper packaging affects many businesses severely. It is important to minimize the chances of such an occurrence.

Test your packaging for durability throughout the shipment process. Can it withstand external elements such as weather and container temperature? Does it in any way impact the integrity of the content within?

Outdated packaging

Packaging that doesn’t share characteristics with the existing market trends may fail to engage potential customers.

If your competitors are upgrading their designs, you are falling behind and potentially losing sales. The more research you put into your target market and their preferences, the more it helps you stay in touch with the needs of the market today. This will drive sales back up. Furthermore, you can potentially end up being the trend setter in your market.

Labor force over automation

Many businesses today tend to employ more people. Increasing employment opportunities in the market ends up benefiting the country’s economy. But let’s face it. Manual labor costs money; jobs in packaging productions can be replaced by automated packaging machinery for manual labor.

If you have an opportunity to replace manual labor with automated packaging machinery, it’s worth the shot. Though a capital investment in automation over employing manual labor may seem expensive, it will be beneficial in the long run.

Complicated product packaging

In some cases, a product may be overlooked because the packaging isn’t ideal for the consumers. Packaging is ideally meant to be easy to access and re-sealable for the consumer.

Your product might have unnecessary packaging that negatively affects the target market’s experience. Think about the consumer’s first-time experience with your product. Think about how you can better their experience with the packaging design, making it simpler to access and dispose of the product easily.

You may reduce the size of the packaging, or remove unnecessary materials that are costing you more, and are comparatively adding close to no value to the product.

A positive and easier package experience can result in an increase in revenue and improve consumer perception of your brand.

If you are looking for flexible and attractive packaging solutions, get in touch with PremiumVials. Our stock includes different types of glass bottles and deep metal tins. In addition to these, we also have an extensive range includes quality barrier bags, concentrate jars, and custom glass vials that can be customized for your products.