4 Psychographic Motivators in Private Label Cosmetics

If you own a retail store that sells private label cosmetic brands, you know that purchase motivators for such products can be very important. Customers are segmented based on certain factors like demographics, psychographics and more.

There’s a whole new generation of customers that likes to explore new products and experience new brands; however the product category plays a significant part in shaping the consumers’ buying decisions.

Here are four important psychographic motivations that determine whether or not a consumer will purchase a private label cosmetic product.

The product’s quality

Consumers will compare the quality of private label cosmetics with that of other popular brands. Some customers may be willing to compromise a little on the quality for a lower price, but quality-conscious customers may not settle for this.

In cosmetic industry, customers are conscious about the products’ performance because their results are directly going to affect their appearance. This is why private label products that are made up of certified formulas from private label lab scientists always have an edge over other local products that are not labeled.

The Product’s Pricing

Customers will automatically compare your private labeled product’s price with that of a known brand. If they feel like they are not getting enough value of money from a certain product, they may end up choosing another brand’s equivalent.

The Size of the Package

The pack size can be a major factor contributing to consumer buying patterns for private label brands. Some cosmetic products come in small and easy-to-carry containers while others are comparatively larger and require large packaging. Products like face powder, blush-on, foundation and other commonly used products must be stored in small containers so that women can easily keep them in purses.

The size of the pack must be kept in mind, as more customers now prefer brands that adopt waste reduction and sustainability practices.

The Product’s Variety

The more variety you have on that shelf, the more your private label will compete with the well-known brands. Customers like to have an array of choices to choose from. They tend to switch between alternatives and explore the same products from other brands to weigh their benefits. Give customers more and more reasons to pick your private label cosmetic product!

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