3 Trends In Nutraceutical Packaging

The nutraceutical market is experiencing dynamic growth and exponential increments in revenue, all due to packaging-driven innovations. From on-the-go formats to single-use doses, modern packaging has evolved to bring functionality and convenience in packaging designs that were primarily aesthetic before.

Packaging solutions are advancing as fast as updates are brought about in production techniques. Nutraceuticals are rising particularly in popularity and demand because –as the name suggests– they combine nutrition with pharmaceutical products, hence, targeting a larger market.

Modern consumers are becoming increasingly conscious about cognitive health and overall fitness. Nutraceutical products help overcome medical deficiencies and improve health, and therefore, consumers are turning towards them.

To meet this growing demand effectively, nutraceutical packaging is undergoing serious transformations. Here are 3 trends that are currently being seen in this industry.

Counter Counterfeiting

Brand integrity is vital for ensuring products sold under each label are authentic and 100% original. It takes a long time for brands to build a reputation in the industry that’s trusted and reliable. Once brands gain recognition and customers get familiar with the products, they also realize what makes the brand stand out from counterfeits.

It’s only after one bad customer review that the market for a certain brand begins to decline. Losing out on market share can mean incessant losses and even bankruptcy. To avoid that from happening, nutraceutical packaging is introducing unique fingerprint, hologram-enabled authentication, anti-diversion codes, and invisible inks to affirm authenticity.

Safety is Priority

It’s the primary concern of businesses to ensure product protection through packaging. Compromising on packaging quality can put your product at risk of bacteria, dehydration, microbes, moisture and oxidation. This can be a serious problem for the reliability of the product and the brand name. Nutraceutical packaging is now coming with security features that are great for eliminating excess weight, offering ease of shipment and convenient storage.

Environmental Responsibility 

Packaging materials play the most important role in identifying your brand as environmentally-friendly or eco-unfriendly. In order to make packaging trends greener, businesses are moving towards eco-friendly strategies. This change is met by a change in consumer behavior which is now favoring products that come in environmentally-conscious packaging. A good example of this is the global reduction in the usage of plastic and the switch to paper packaging.

We, at Premium Vials, recognize all such concerns and make sure our packaging solutions are in line with these trends. We accept large orders of amber glass jars, clear child-resistant bags, barrier bags, box dividers and a range of other packaging options and offer them at wholesale rates. We even discount the shipment fee for large orders, in order to make conducting business easier and safer.